Insights
Notes on getting found and getting enquiries
Answers to the questions business owners ask us most, written the way we would explain them on a call.
SEO
SEO for small businesses in Sydney
What SEO actually involves, why Sydney is a suburb-by-suburb market, and the building blocks worth doing first.
· 7 min readSEO
Website SEO checklist for small businesses
A practical, no-fluff checklist covering technical, on-page, content and local SEO essentials you can actually action.
· 6 min readDigital Strategy
SEO vs Google Ads: which is right for your business?
A clear comparison of cost, speed and long-term value, plus when it makes sense to run both.
· 6 min readWeb Design
What makes a good local business website?
The ingredients that separate a site producing enquiries from a digital brochure nobody reads.
· 5 min readLocal Business Marketing
SEO for Eastern Suburbs businesses
How to rank in Bondi, Coogee, Randwick, Double Bay and beyond, in one of Sydney's most competitive local markets.
· 6 min readWebsite Advice
How often should a website be updated?
Security, content and design updates run on three different timelines. Here is a realistic rhythm for each.
· 5 min readWebsite Advice
Website maintenance: why it matters
What maintenance actually covers, what quietly breaks when it is skipped, and a routine that keeps a site earning.
· 5 min readWebsite Advice
How much does a website cost in Sydney?
Why quotes range from a few hundred dollars to tens of thousands, and how to work out what your business actually needs.
· 5 min readSEO
How long does SEO take?
A realistic timeline for local SEO, what moves early, what takes months, and the signs it is working before rankings shift.
· 4 min readDigital Strategy
Why your website isn't generating leads
Six common reasons a good-looking website produces nothing, and how to work out which one applies to yours.
· 5 min read
Coming next
Topics currently being written. If one of these is the question you have right now, ask us directly.
- Google Business Profile: the local SEO basics
- How to brief a web designer
- Tracking enquiries properly
Ready to improve your online presence?
Let's talk about where your business is now and where you want it to go.